MEDIA CONVERGENCE

ONLINE JOURNALISM

MEDIA CONVERGENCE

A CASE STUDY OF COMPLETE SPORT NEWS PAPER

Convergence in this instance is defined as the interlinking of computing information technologies, media content, and communication networks that has arisen as the result of the evolution and popularization of the Internet as well as the activities, products and services that have emerged in the digital media space. Many experts view this as simply being the tip of the iceberg, as all facets of institutional activity and social life such as business, government, art, journalism, health, and education are increasingly being carried out in these digital media spaces across a growing network of information and communication technology devices and other s.

 ,MEDIA CONVERGENCE –  T he rise of digital communication in the late 20th century has made it possible for media organizations (or individuals) to deliver text, audio, and video material over the same wired, wireless, or fiber-optic connections. At the same time, it inspired some media organizations to explore multimedia delivery of information. This digital convergence of news media, in particular, was called "Metamorphosis" by researcher Roger fidler, in his 1997 book by that name. Today, we are surrounded by a multi-level convergent media world where all modes of communication and information are continually reforming to adapt to the enduring demands of technologies, "changing the way we create, consume, learn and interact with each other.

                                 ANALYSIS OF THE SEVEN THEORIES

1.      Corporate convergence (as in joint ventures)between telecoms and media companies—the case study of this assignment, complete sport doesn’t not have any collaboration with any communication company on both its hard copy(newspaper)and online.

2.      The branching out of a traditional print operation into internet publishing or audio/ video or mobile---this second theory really suites the case study because formerly the newspaper is been printed on a newsprint, but due to the advancement of technology and the wide scope of journalism, “COMPLETESPORT” made is debut online to allow its readers that doesn’t have access to the hard copy published, to also have the same first hand information like the hard copy. And also to allow readers comment on a particular issue or topic.

3.      Reverse publication from web into print---- I think what complete sports usually do is to download stories (majorly foreign stories on the web to print). This is because their newsmen can’t be all over the globe which as to do with its manpower base. So it gives allot of is readers the opportunity to benefit from any sporting event outside the cu\country by publishing it in its paper.

4.      Production process, where content id co-ordinated or shared--- because we have different kind of sporting activity, so the medium also segmented some of its desk to enhance specialty and professionalism on the field. And also to reduce the work load on its workers.

5.      The convergence of skills set of previously segregated specialist media practitioners- whether reporter, news ;editor, or production personnel--- because every media practitioner has its own strength and weakness, so should a media house segment zed its posts and duties to enhance perfecta and accurate production which generates income for the media house.

6.      convergence of media consumer devices e.g the camera-cell phone or computer being used to watch video broadcasts—due to the advancement of technology, complete sport readers can now read hot news on their cell phones, video broadcast online as the case may be, about complete sport which is achievable by collaborating with telecommunication companies that has the facility to perform such operation on users device.

      7.      The coming together of the coming of producers and              consumer functions- the audience generating media (content). This also obtainable in both the hard copy of the newspaper and as well be online which is always a space meant for the comment and contribution from their complains. Which at times became their news of the day, and also to address issues affecting them, by sampling the opinion of their audience.

In conclusion, the media convergence ha made known how the media as been able to embrace technology and its effective usage, to suit the trend at which communication is moving.